Technical writers often talk about SMEs, but subject matter experts are actually (gasp!) developers, programmers, scientists, innovators, and product managers. Today’s SMEs are young, smart, and quick. This is not your father’s SME – this is the SME of Generation Y. The smartphone generation. The startup generation. The instant generation. These SMEs will not be impressed by your 1200 page PDF full of screen shots and explanations of self-explanatory features.