On September 19, 2016, more than 40 current and potential MadCap Flare users here in Israel gathered at AT&T in Airport City to network and learn tools and techniques for maximizing their Flare experience. After a brief welcome message from Tech-Tav CEO Yoni Palmer, Michael Cogan, AT&T’s Innovation Leader, gave participants a glimpse into the future of AT&T innovations in smart homes, the Internet of Things (IoT), and telecom networks.

Flare User Group Meeting

Next, Moshe Davis of...


Documentation as a marketing and sales tool
In this post about the crossover between technical documentation and marketing, EasyDita claims that “documentation has authority because it is written for customers, not to convince prospects”. EasyDita, we agree with you. It does make perfect sense. Technical writers – when you write, do you have potential users in mind? Are you thinking of your documentation as a pre-sales tool as well? If not, you definitely should...


Today’s software SMEs are often working in Agile. For the Generation Y’ers, this may be the only development environment they have ever known! Millennials don’t remember the days before sprints, scrums, and MVPs became common workplace lingo. But even in companies not working in Agile, the release cycles are shorter and the demands higher than they were even just a few years ago.

So what is an experienced technical writer to do? The SMEs and their development teams are sprinting towards the next deadline, with the technical writer lagging several paces behind as they all come racing into the final stretch. Looking at the four-point Agile Manifesto, we see that #2 on the list is of course quite painful for the documentation professional. But read all the way until the end!...


It seriously feels like the whole country is on vacation at the moment, and technical writers are no exception. Here in Israel, we have a love-hate relationship with the entire month of August (love the beautiful hikes, carefree attitudes, and lazy summer vacation schedules; hate the lack of camp/daycare options for kids and the scorching Middle East heat). Come September 1st, kids will return to school and companies with mandatory vacation weeks will be opening their doors once again. Until then, here are some technical writing summer reads for you to enjoy and learn from:

If Scott Adams were to write release notes
Ever seen release notes in the form of illustrated panes? Neither had we, until Basecamp 3 came out with their...


Technical writers often talk about SMEs, but subject matter experts are actually (gasp!) developers, programmers, scientists, innovators, and product managers. Today’s SMEs are young, smart, and quick. This is not your father’s SME – this is the SME of Generation Y. The smartphone generation. The startup generation. The instant generation. These SMEs will not be impressed by your 1200 page PDF full of screen shots and explanations of self-explanatory features. These SMEs expect you to walk in the door with well-thought-out questions, an understanding of the technology, and the ability to translate their techno-speak into user-oriented documentation. Then, they will expect you to walk right out that door so that they can get back to coding and testing and developing. And Snapchatting....


Here's a short summary of this week's top technical writing news articles from around the web:

Can programmers write?

A seemingly innocuous blog post addressing the question of why developers write horrible documentation resulted in a raging rant response from one technical writer who claims...


The world of technical content
Technical writing overview and food for thought for experienced as well as aspiring technical writers and documentation managers.

Techstars: What startups are looking for

Startups aren’t necessarily looking for someone with a certain degree, but instead they’re more focused on finding people with specific traits. What kind of traits? Read the article to find out what today’s start-ups are looking for.