You need marketing, but it’s not yet time to hire a full-time VP or CMO. Either you don’t have the headcount, you want to hire someone overseas or you simply don’t have enough marketing work to justify a full-time person. You don’t just need “a brochure” or “a website.” You need someone to think like an executive, decide what needs to be done now—someone who can tell you whether you need a lead generation campaign or a web site refresh; someone who can speak to analysts or customers on your behalf; someone who can put together an MRD.
Tech-Tav’s outsourced CMO pool is made up of seasoned professionals with marketing backgrounds in fields such as telecommunications, software, media, security and medical devices. We work first to understand exactly what your technology does, what you are trying to achieve with your sales and marketing efforts and who your target market is. If you aren’t sure about your target market, we can help you with that as well. We then research, create and execute a marketing program for your company, filling in any gaps you may have, including serving as your marketing executive. When you are ready to hire a full-time VP marketing, we’ll help you screen appropriate candidates or identify them through our executive search partners.
Outsourced CMO services can provide:
- Marketing strategy
- Complete marcom planning and management
- Product launch, and go-to-market planning and execution
- Trade show management, planning and representation
- Marketing Requirements Documents (MRD): research and writing
- Competitive research, analysis and positioning
- Product marketing and product marketing documentation
- Sales training and materials
- Channel management and training
- Media and analyst relations
- “Temporary” VP Marketing
Outsourced CMO can work on a project or retainer basis, ongoing or for a set time period. Our team includes VP marketing staff from a variety of industries, allowing us to assign the appropriate team member for your specific project, market and need.
