The bubble has burst.
A while ago, I blogged about one of the largest technical writing teams here in Israel and my surprise at their unpreparedness for what seemed inevitable. Here’s some of what I wrote:
“I recently spoke at an Israeli company that employs 25 in-house technical writers. This company is far from Israel’s biggest by a long shot, so how do they justify maintaining the country’s largest technical writing team? The answer is that they don’t. Because they can’t.
My hour-long presentation on staying ahead of the curve in the technical writing world (one of my favorite topics) eventually touched upon the important subject of metrics. To me, it always been a given that objective measurements are of utmost importance – otherwise how do we assess and plan current and future goals? So you can imagine my shock to receive, at that point, a lot of flak from an audience that didn’t know their metrics, never had to calculate their metrics and were never asked by their finance people for metrics.
They therefore contended that this portion of my presentation was not relevant to them.



