While not surprising to me, my last blog post was read by an amazing number of people. Five times more, in fact, than the previous post! How did they all know about it? Partly because the blog is linked to my Linked-in and Twitter profiles which notified my followers that it was updated; and partly because I used a lot of creative methods to draw people into our new site. (Hey, if you are reading, then I must know what I am talking about.) Unless you have been on an extended African safari for the last 12 months, you probably noticed that social media has caught on with breathtaking speed.